Month: June 2017

How to Engage Millennials on Facebook and Instagram – Continued

#2: Stream Live Video to Sustain Visibility and Discoverability Like Facebook Live and Twitter’s Periscope, Instagram has the ability to share streaming live video as part of its Stories feature. However, the key difference is that Instagram Live videos are ephemeral. Your followers need to tune in real-time to catch your broadcast, and the stream …

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How to Engage Millennials on Facebook and Instagram – Continued

#1: Deliver Disappearing Messages to Keep Interests Piqued In keeping with their experiential preference, disappearing media is popular, especially among younger Millennials. They like knowing that intimate sharing in words and pictures, as well as rambling posts, will disappear forever. Facebook’s mobile app and Instagram now include the ability to share photos and videos directly …

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