Stuck in the Middle: Marketing to Generation X

What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and digital versus traditional and analog. With that said, marketing…

Study: The 3 Most Effective Ways to Reach Baby Boomers

What’s the most effective way to woo baby boomers with your marketing? The answer may surprise those who hold on to old marketing stereotypes. Baby boomers are a prime target audience for marketing. Their number in the U.S. is estimated to be 75+ million. Aside from the sheer size of the boomer population, they are…