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WHAT IS THE SECOND MOST LOGGED-IN SOCIAL MEDIA SITE? Do you know which Social Media platform is the second most logged-in Social Media platform/site? If you said Instagram, you would be correct. This Facebook-owned platform has shown great results since Facebook’s purchased of them. If you are new to Instagram, you may be wondering where…
1) “Millennial” represents a diverse body of individuals. As obvious as it may seem, it’s worth underlining that the trends of a demographic do not equal hard and fast rules. And millennials are exceptionally diverse, even in comparison to other generations. For example, 45% of millennial adults identify as Hispanic or non-white, compared to 39%…
What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and digital versus traditional and analog. With that said, marketing…
What’s the most effective way to woo baby boomers with your marketing? The answer may surprise those who hold on to old marketing stereotypes. Baby boomers are a prime target audience for marketing. Their number in the U.S. is estimated to be 75+ million. Aside from the sheer size of the boomer population, they are…
Why You Need to Focus on Video Marketing in 2017 2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.
#2: Stream Live Video to Sustain Visibility and Discoverability Like Facebook Live and Twitter’s Periscope, Instagram has the ability to share streaming live video as part of its Stories feature. However, the key difference is that Instagram Live videos are ephemeral. Your followers need to tune in real-time to catch your broadcast, and the stream…
#1: Deliver Disappearing Messages to Keep Interests Piqued In keeping with their experiential preference, disappearing media is popular, especially among younger Millennials. They like knowing that intimate sharing in words and pictures, as well as rambling posts, will disappear forever. Facebook’s mobile app and Instagram now include the ability to share photos and videos directly…
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