Marketing to Millennials – 10 Things Every Company Must Know

1) “Millennial” represents a diverse body of individuals. As obvious as it may seem, it’s worth underlining that the trends of a demographic do not equal hard and fast rules. And millennials are exceptionally diverse, even in comparison to other generations. For example, 45% of millennial adults identify as Hispanic or non-white, compared to 39%…

Stuck in the Middle: Marketing to Generation X

What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and digital versus traditional and analog. With that said, marketing…

Study: The 3 Most Effective Ways to Reach Baby Boomers

What’s the most effective way to woo baby boomers with your marketing? The answer may surprise those who hold on to old marketing stereotypes. Baby boomers are a prime target audience for marketing. Their number in the U.S. is estimated to be 75+ million. Aside from the sheer size of the boomer population, they are…

5 Successful Tactics in Marketing to Millennials!

Courtesy of I Design Business Link, we bring you 5 successful tactics in marketing to Millennials!! You might say, “what or who are millennials?” Never fear, we have the answer and an incredible link to Prepare1’s article about reaching Millennials. Millennials are young adults who are between the ages of 18-34! Check out facts about…