How Does Google’s Local Search Algorithm Work?

Researchers looked at 100+ factors across 30,000 businesses to try to figure out how local businesses can rank better in Google. The results were surprising:

Website More Words = More Local Rankings?

Several website signals showed a strong likelihood of influencing Google My Business performance. Keyword Usage and Words on Page, very traditional organic ranking signals, show that, despite claims that Google is moving to new and more sophisticated ranking methods, keyword usage and user engagement still matter. While we’ll always recommend relevant, well-written location pages, it may be that just piling on more words could be enough to push you up. Size matters… Learn More!


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