Why keep you web site fresh and up to date?
Your web site is an advertising medium. An on-line first impression for your business. It has the potential of grabbing the attention of new customers or clients. Like a brick and mortar business, your web site should have correct contact information, fresh content, professional and interactive visuals, user friendly, and an impressionable home page.
Make sure you update your website if you have an address, phone number, or email change. Not keeping your contact information updated sends the message that you are lazy, or even worse, careless and sloppy.
It is important to keep the content fresh, and organized. Readers tend to get bored reading the same content repeatedly. As major search engines crawl websites looking for new content, updating your website content increases your website’s Search Engine Optimization (SEO).
Having professional looking visuals on your site will help to get you talked about, hopefully in a good way. There’s a saying that a picture speaks a thousand words. Do not use poor quality pictures or visuals on your website. This sends a negative message to your visit, such as a lack of professionalism, or sloppiness. Again, as your website is an important medium of advertisement, it’s all about the presentation. People are visual, so you want to make sure that the presentation of your website helps to instill a sense of trustworthiness in those who view it.
User Friendly Site
Design your website to be user friendly, meaning, making it easy for a person to navigate their way around your site to find answers to questions that they might have about a product or service. To accomplish this, you may have to redesign your web site. Every update you make to your website once “live” plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer. Thankfully, your frequently updated website offers search engines a haven for fresh content and sources of new information for their search requests. Simply put, if you update your website often with high quality content, search engines will love you for it.
The homepage is often the first page a visitor sees. It will ultimately impress them to slay and read more or move on. As they say, first impressions are lasting impressions. You only get one chance to make your first impression.