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Local SEO For Small Businesses, E-Commerce, Churches and Non-Profits
42% of consumers used search engines as their primary tool to find local business information. But what does the Search Engines want?
Three parts to Local Search Engine Optimization:
Google updates continue to challenge Small Business SEO development. Nevertheless, fresh, and relevant content continue to be at the center of a productive SEO strategy
Fresh and Relevant Content
Successful Search Engine Optimization begins with well-developed content, page titles, optimized images, and videos, as well as key word placement on individual pages. That is only the beginning. Google, Bing, and Yahoo not only wants relevant well-written content, and they want it to stay fresh, which requires updated and well-maintained content. This is one reason blogs have become so popular.
Local SEO Development
- Add Website to Googles’ Search Console Analytics and Google My Business, Google My Business help control how Google, Yahoo, and Bing interact with a website and receive valuable information.
- Using Google Search Console does not help your site get special treatment; but helps to index all your pages, pictures, and videos. It also identifies issues and when those issues are corrected can help your site perform better in search results.
- Sitemap: A Sitemap file submitted through The Google Search Console makes it easier for major search engines to discover and understand the pages on your website.
Social Media Integration
- Adding a Blog to your website is a great way to add a social media feature to your website. The content is written and stored within your database and will remain your property. You can expand your audience by linking it your Facebook, Twitter, LinkedIn, and Google accounts. Or, you can add Social Share Buttons to your Blog.
- You can also showcase your Twitter feed or Facebook posts directly by embedding them into your website.
- You can place Share Plugins on Product Pages, include Visible Social Media Buttons, and use Social Media Insights alongside Google Analytics to determine visitors’ click through.